Internationalization. This term is being used a lot in Brazil these days, as many companies are looking abroad. But its meaning is not always the same, and this can generate doubts and misconceptions.
Thinking about helping business partners like you to realize if this is the right move for your business, Lucalex – a Toronto company with Brazilian roots – will discuss in this newsletter the different types of Internationalization we have observed. Then, we’ll clarify some of the many reasons that make Canada currently the best place to do it.
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Today we are going to share our experience about a very familiar story to Brazilian entrepreneurs trying to internationalize. After making a decision that Canada is the right place for their new business endeavour, most believe that two things are enough to succeed: Contacts & Resources. But is that really all they need? Read more →
Most people believe that if they have the right business contacts, and the right resources (“how-to information”), then a successful business in Canada would follow. Sadly, evidence shows that success does not materialize in the vast majority of cases. But those few who do achieve success seem to navigate two sets of differences in the business environment. Today we will cover specifically the external aspects (outside the company) that make conducting business in Brazil very different from conducting business in Canada.
Internal factors that may jeopardize your plan of internationalization A few months ago, we talked about a ricochet effect, which often happens when companies from other countries, like Brazil, want to set up a presence in Canada. A common mistake is to think that all that’s needed are two things: good contacts and information about […]
False positives make you think your assumption is correct when, in fact, it’s not. Companies may believe that things are going well, and that they will be able to do business, but in many cases they are just looking at false positives. Read more →